The Coach's Critical Error? Challenging The Executives and the Unassailable Executive Class

Iturns out he was able to withstand defeat by Grimsby. Survive losing a crucial continental showpiece versus one of the worst Spurs sides for many years. He could survive home defeats against domestic rivals, a lowly league position, an unwavering system, undermining some of the club’s best homegrown talent, the 32% win rate, calling the squad the poorest the club has ever seen. Yet, there existed a single opponent against whom the Portuguese coach was not permitted to tango. You come at the sporting director, you had better succeed.

Unfortunately, similar to numerous Premiership defender during Blackburn Rovers' title-winning campaign, Amorim took on the executive and seems to have missed. Even the most distracted of readers can see the irony here: a coach who often railed his squad for failing in one-on-one duels succumbing when confronted by the intense pressure and formidable presence of one of England's top division's most feared football executives.

And frankly, this whole painful saga appears to portray the director in a whole new light. Perhaps it might have been easy, given his brief stint of experience with the Saints, to regard Jason Wilcox as little more than a drudge within the club's structure: an individual whose appointment was due as much to his close relationship with ex-colleague a fellow executive as any verifiable talent. How mistaken we all were. By masterfully outsmarting the club's celebrated manager, as he outmanoeuvred the unfortunate a previous executive earlier, he has proved himself to be among the sport’s strategic masterminds: a tactical intellect that United’s competitors are now justifiably concerned.

The Tactical Clash Over Formation & Philosophy

To illustrate, this was Jason Wilcox who having been part of the leadership that hired the 3-4-3 fundamentalist the coach originally, was instrumental in trying to persuade him to ditch his favored 3-4-3. Naturally, these pleas faced pushback. However, these judgements carry more weight when delivered by a man with the impeccable soccer background of Jason Wilcox, a veteran of three England caps and a contributor to a championship team from 31 years ago.

Perhaps in time Jason Wilcox might agree to outline his reasoning to the rest of us. Perhaps at some point questions may arise regarding why the coach is walking away with a full payout, with no penalty clause in place. But Jason Wilcox seldom speaks in public, for excellent reasons. The real thinkers of this sport – individuals such as Jason Wilcox – function at a level exceeding our mundane comprehension. If he ever did speak, most likely we would perceive would be high-frequency signals and four-dimensional whirring. Wanting is not quite the same as being prepared to comprehend it.

The INEOS chief reportedly suggested using the winger in a defensive role.
The club's co-owner reportedly proposed utilizing the attacker at right wing-back. Image: Simon Stacpoole/Offside/Getty Images

An Supreme Authority Behind Command

Naturally, in training our focus on Jason Wilcox we are obscuring the real power behind the club's current leadership. The director is, after all, merely executing the directives of his superior Sir Jim Ratcliffe, who privately has emphasized his desire for a four-man defense. According to reports, the owner has also suggested deploying the forward as a right wing-back. The owner is eager for United to adopt data science and analytics. According to ESPN, during a leadership summit early in his minority ownership, he declared that the team's approach to football “will be decided by this group”.

After all, Ratcliffe is an expert in this technical footballing stuff, leveraging his previous experience in petrochemicals and yachting. Most importantly he is incredibly rich, and as we all know, the rich are superior: more insightful, sagacious, more tactically astute, fundamentally superior. Who else would you trust to oversee a strategic plan of austerity, the construction of a new stadium that looks similar to an abstract design, the signing of Benjamin Sesko?

A Modern Football Order: Directors Above Coaches

This represents a shift we are increasingly seeing in top-tier of the game. For decades, teams mistakenly delegated major sporting choices to subordinate staff like managers, talent spotters – players themselves. Perhaps it was once feasible for a young, visionary coach with ideas and energy to join a club and implement their plan through to completion. Yet how many businesses have these guys set up? How many large-scale layoffs have they managed? Far preferable to place the real power where it rightly belongs: the leadership tier, the open-necked shirt brigade, the individuals with impressive LinkedIn profiles. It is wiser to decide the strategy in the boardroom and appoint a coach who can tailor their methods to suit. If coaches were once chefs, they are now more like delivery personnel: not really responsible for the food, yet ultimately answerable should it be delivered poorly or fails to meet standards.

In the meantime, a coach's role has become less about defining the vision and more about selling it: the receptionist of the operation, the public face for a club they have minimal power to change. A coach at Chelsea takes a squad of literal children into the Champions League and wins two medium-sized trophies, and essentially gets sacked for talking. A manager at Celtic finds his reputation ruined while the people who hired him live to blunder another day.

The Neoliberal Game: Responsibility Only for the Coaches

And possibly in a small way this is simply neoliberalism in action: the rise of a gilded elite who are infallible, whose choices remain untouchable, whose errors can always be sacked away without justification. Appoint the 3-4-3 coach and then dismiss him for using too much that system. Hire the project manager and later bin him for requiring excessive time. And most importantly be grateful; for the incremental increases in ticket costs, for the latest player acquisitions, for the fact that the adults – however well qualified – remain in control.

James Sellers
James Sellers

A seasoned gambling analyst with over a decade of experience reviewing UK online casinos and promoting responsible gaming practices.